Tuesday, 29 November 2011

Advert. Step-by-Step

Check out this SlideShare Presentation:

Photos used in my website

These photos used in my newspapwe I feel will relate to my target audience. They enable to see what people of a similar age are achieving within the local area.

The top photo is a picture of Sam Guidera. This is not my own original photography as the story is about a young man who was murdered

Saturday, 15 October 2011

Identifying the Target Audience

The target audience that my newspaper will be targeted at in terms of age will likely be the younger generation, between the ages of 18-28. This will be because I feel that I can relate to this age as I am a similar age myself and I believe that I can produce a newspaper that will be what this age group is looking for in a newspaper and caters for their needs but also is aesthetically pleasing for the reader to look at.

The audience of my newspaper will be for both genders; I look to do this by making my newspaper with alternative colours that both female and male appreciate. The target audience are likely to be either seeking a university place or have just graduated and starting their careers. I believe that my stories would target this audience as the stories would be based upon incidents that are happening locally to the readers and they will be of a subject that will interest the younger generation.

The target audience’s social class for my newspaper would lie into the categories demographically of; B, C1 and C2. I have not included A as I feel that this is for people who would not be bothered or interested in the stories that my newspaper will show and they will not appreciate the style of my newspaper.

The people that my newspaper would mainly be aimed at, in terms of economic status would be around the £35,000 bracket. This is because I would like my newspaper to cater for the needs of the younger generation but also attract the needs for people in their late 20s. My paper would sell at 20p (in the same price bracket as the Mirror and the Sun) but will have a competitive edge over these papers, as it would involve more in-depth news stories.

My audience for my newspaper could be described as innovators, carers, mainstreamers, aspirers, achievers and believers. I feel that all these terms are the perfect words to help describe my target audience.

Thursday, 15 September 2011

The Metro Newspaper Measurements of Layout

Paper Size = Length = 36.1 cm Width = 28.5 cm

Column 5 cm

Gutter in between 5 column layout = 0.5 cm

Bottom Advert = Length = 26.5 cm Height 7 cm

Main Picture = Width 10.2 cm Height = 14.4 cm

Plug = Length = 26.4 cm Width = 3 cm

Plug Photo = Width = 4.9cm Length 6.8 cm

Main Title = Width 18.1 cm Height= 5 cm

Headline = Width = 10.1 cm Height 7.7 cm

Date = Width = 2.8 cm Height 5.8 cm

Tuesday, 13 September 2011

I have decided to take the option of creating a newspaper for my A2 coursework. This is because I feel that I would be more successful at creating a newspaper rather than attempting to produce a film. I am confident about this decision, as my previous practice video project was unsuccessful. My newspaper will contain stories, photographs and advertisement; they are all based on true events. I have already researched into the developments and the layouts of local newspapers, (The Bromley Times and The News Shopper) these newspapers have similar layouts and both target the same audience. I would like to target my newspaper at a younger audience than these papers, but update the readers with the same information. I will draw my readers in by using different layouts, styles and fonts to attract the younger generation. It will be classy and stand out for the young reader to notice on the shop shelve.

Even though I will be using similar column ideas to my local newspapers (a 5-column layout) I will produce a two-page newspaper that is different, that stands out and is aesthetically pleasing. I will have the main title at the top left of the page, similar to most newspapers. Then below it will have the main headline, which will be accompanied by a photo matching the story.

My newspaper will hopefully cater for my target audiences needs. I will try to do this by using appropriate layouts and formats to match the thoughts